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The People · Chapter 02

Team Barood.

Small, specific, and unreasonably committed. Here's who's actually behind this thing.

  • Mohabbat
    Emerging Lone CEO™

    Mohabbat

    Pitched Barood at a wedding. No regrets.

    Mohabbat has pitched Barood at a wedding. At a dinner he wasn't entirely sure he was invited to. Probably in an elevator. Definitely to someone who didn't ask. Currently on a one-man mission to ensure every person on earth has heard of Barood, whether they wanted to or not. We respect it deeply.

  • Olive
    Co-founder · Collabs & Store

    Olive

    Already emailed three brands today.

    Olive runs the store, closes the brand deals, and somehow still has time left over to come up with marketing ideas so ambitious they make the team go very quiet before going 'actually, yes.' He is currently thinking about supply chains. He is also, simultaneously, thinking about three other things.

  • Richi
    Legal & Growth

    Richi

    The one who actually reads the contract.

    Richi reads every clause. Not because she has to. Because she wants to. The fact that Barood hasn't accidentally signed itself into anything questionable is largely her doing. She is also quietly expanding the team, one careful conversation at a time. She'd describe this as 'just helping out.' It is significantly more than that.

  • Rifaz
    Marketing & Video

    Rifaz

    Pointed a camera at a gym. It looked like a film.

    Nobody asked him to go that hard. He went that hard anyway. Rifaz handles the part of Barood that people actually see first: the reels, the shoots, the edits that make a 30-second clip feel like it cost money it definitely did not cost. He has strong opinions about colour grading. He has stronger opinions about lighting. He will show up to a gym at 6am if the light is right. It usually is. Barood looks the way it looks because of him.

  • Himel
    The Reason This Exists

    Himel

    Orange belt. PCOS warrior. His entire reason.

    Barood did not start with a business plan. It started with Himel. She has PCOS, and Rafin watched her navigate a fitness world that was not built for her and decided to build one that was. She then spent months being a one-person household while Rafin disappeared into a screen at 2am. She called it support. We call it extraordinary. The Sultana avatar in the app is named after her. She is also an orange belt in karate, which is either completely unrelated or explains everything.

  • Rafin
    Clicked Approve All

    Rafin

    Built the whole thing. Alone. At 3am.

    No title. Asked for none. Somewhere between midnight and 4am, across more months than anyone should count, Rafin built Barood from absolutely nothing: the app, the infrastructure, the part where it doesn't crash at the worst possible moment. He'll tell you it's just code. It is not just code.